CASE: MARIANNE VOS

Cases
For over a year Rabobank and Tyrsday have successfully brought top-class sport and the online community together. Through easy-to-use software, guidance and inspirational stories we have reached a wider audience for Rabobank and one of it's finest former riders, Marianne Vos.
“As Rabobank, we are at the heart of society and we want to be a positive force in it..“

AMBITION
For decades Rabobank has been involved in top-class sport. Tyrsday helped Rabobank to spread that message to a wider audience. 

 

GAME PLAN
 Thirty athletes, all previously sponsored by Rabobank, received a custom made website on which they can share their stories. This was also a platform for Rabobank to share their own message.
SUCCESS 
 - mariannevos.nl (ca.  500.000  pageviews in 2016)
- raboliv.com (ca.  400.000  pageviews in 
- annavanderbreggen.nl (ca.  200.000  pageviews in 2016)

Verhalen