College class on personal branding for the Sports Leadership Program at Nyenrode Sports
Týrsday founder Gijsbregt has been involved in the new leaders in sports program of Nyenrode Sports since its inception. The strong focus on both digital and on personal branding is a direct outcome of this. After helping form the curriculum this spring, this week was the first time to actually teach the students.
The class was full of sports talent and leaders in sports. A few examples:
Mark Tuitert: Olympic Champion in speed skating and commercial director of speed skating team Beslist.nl)
Steven de Jongh: coach of pro cyclist Alberto Contador and former pro cyclist him self
Sjoerd Marijne: former coach of the Dutch national ladies field hockey team