Týrsday founder Gijsbregt has been involved in the new leaders in sports program of Nyenrode Sports since its inception. The strong focus on both digital and on personal branding is a direct outcome of this. After helping form the curriculum this spring, this week was the first time to actually teach the students. 

The class was full of sports talent and leaders in sports. A few examples:

• Mark Tuitert: Olympic Champion in speed skating and commercial director of speed skating team Beslist.nl)
  
• Steven de Jongh: coach of  pro cyclist Alberto Contador and former pro cyclist him self
  
• Sjoerd Marijne: former coach of the Dutch national ladies field hockey team
  
• Edward van Wonderen: director of first league club FC Den Bosch
  
• Wim Biesterveld: director of first league club FC Volendam
  
• Peter Lansaat: sponsor manager of EY
  

We spoke extensively about the power of talent and how you can empower athletes to let their personal brand work for them.