Personal branding for athletes at Nyenrode Sports

College class on personal branding for the Sports Leadership Program at Nyenrode Sports
Týrsday founder Gijsbregt has been involved in the new leaders in sports program of Nyenrode Sports since its inception. The strong focus on both digital and on personal branding is a direct outcome of this. After helping form the curriculum this spring, this week was the first time to actually teach the students. 

The class was full of sports talent and leaders in sports. A few examples:

We spoke extensively about the power of talent and how you can empower athletes to let their personal brand work for them.

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